What Is SEO? Meaning, Examples & How to Optimize Your Site

For example, you might have seen this voice search SEO study that we published on the Backlinko blog a while back. If your post is a good fit, you’ll find that many of the people that you email will be happy to share it with their audience. To use it, search for a keyword that describes what your content is all about. This is why I included lots of older resources from the Backlinko blog in that guide. For example, one of the goals with my guide to learning SEO was to promote some of my older posts.

Solutions and Best Practices

Once you have the foundations of your site ready, you’ll need to pay attention to many small details such as metadata and linking, which can help improve your rankings. This article will cover what it takes to implement those details and make sure that they are meeting SEO standards and eventually SEO ROI. If you’re new to building backlinks, it can be confusing to figure out where to start or which websites might link to yours. So, for every keyword you target, make sure the content you create aligns with the search intent of that query. Keyword research is the process of identifying the most relevant and promising keywords for your business. Search engine optimization (SEO) is the process of improving your website’s visibility in organic (non-paid) search results on platforms like Google, Bing, and Yahoo.

On-page SEO is about making your content stand out and providing value that users want to read AND that search engines want to rank. While the more robust SEO platforms have pricey monthly fees, there are some free tools you can use if you don’t have the budget. For example, there’s free software you can use to constantly monitor how your Google Business Profile ranks on Google so you can improve your profile and local SEO efforts. Because of that, it wouldn’t make sense to tackle keywords that aren’t relevant to your audience. To become more authoritative, it helps when other reputable sites link to your content.

• Reviews from similar business owners confirm an SEO specialist’s credibility.
• If your business serves multiple locations, it’s a good idea to create dedicated pages for each location you serve.
• Both internal and external links help Google understand the context, and that’s a good thing for keyword optimization.
• After all, there’s no point in ranking for a keyword that no one searches for.

Remember the “First Link Priority Rule”

If something feels off – like buying or selling links – it will probably burn you and torpedo your chances in search. Like building 10 sites and interlinking them to make Google think your crappy bitcoin sites are legit. Voice search optimization is not a must-have right now, but voice search optimizations make sense for Google in general and may give you a leg up in the future. Yet 72%  of marketers have no plans to optimize for voice search. In short, you need to up your mobile game or site to languish at the bottom of Google search results.

When should I invest in SEO consulting?

Put another way, GEO is the competition SEO Anomaly to get into the model’s mind. Canada Goose used one such tool to gain insight into how LLMs referenced the brand — not just in terms of product features like warmth or waterproofing, but brand recognition itself. The takeaways were less about how users discovered Canada Goose, but whether the model spontaneously mentioned the brand at all, an indicator of unaided awareness in the AI era.

If you already know a subreddit where your target audience hangs out, head directly there. A good content calendar keeps you posting regularly, prepares you for events and promotions, and helps your team work together. Good, helpful, engaging content is vital for getting other sites to link to yours naturally. Search engines use automated “crawlers” to find and visit webpages by following links across the web.

One of the best aspects of Shopify Magic is that while it’s not free, exactly, it is included in all Shopify plans. That means if you use Shopify anyway, you already have access to Shopify Magic! While it’s not recommended to use it for generating whole pages, it can be helpful for coming up with some initial product descriptions that you can then tweak. Plans start at $97 per year for one site and go up incrementally the more sites you need licenses for.