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May 15, 2023

Oculus App Content – A New Place For Independent Developers

We’re all familiar with the process when it comes to the Oculus Storefront and its strict curation. This ensures the quality of games and experiences high and prevents low-quality apps from slipping through the gaps. This makes it harder for independent developers to create their VR content on Oculus.

To combat this, Oculus recently announced a new program called “App Lab” to give independent developers an official space to publish their VR content without going through the rigorous curation process of the Oculus storefront. The App Lab is similar to the standard Oculus storefront in that you can browse and install apps in the same manner you would on a traditional virtual storefront but it’s not curation-driven.

If your app is successful in the App Lab it could be promoted to the Oculus Storefront, where it will gain more attention and be seen by a wider range of users. This isn’t just based on download numbers but also retention metrics, long-term profitability, the teams working on development and so on https://renderingwithstyle.com/.

App Lab is a great method to explore the entire range Oculus Quest applications. There are lots of exciting games and experiences to play, including well-known nongames like Tilt Brush which turns your headset in to an immersive art studio. There’s also a bunch of interesting VR media apps, like Quill Theater, which showcases incredible community-created films and animations.

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