Analyze Websites With Free SEO Audit & Reporting Tool

Google Search Console is a free tool from Google that allows you to measure your site’s search traffic and identify and fix technical SEO issues. There are various types of SEO audits that focus on different aspects of a website’s performance and search visibility. To check page rendering, use tools like Google Search Console’s URL Inspection Tool or the “View Rendered Page” feature in Chrome DevTools to see how Googlebot views your pages. Compare the rendered content with what users see in the browser to spot discrepancies. Make sure all important content is visible without requiring user interaction or delayed scripts.

Reviewing content quality involves evaluating how well your website’s content meets user intent, delivers value, maintains originality, and adheres to grammatical and structural standards. Reviewing content quality includes checking for keyword relevance, readability, topical depth, and whether the content is up to date and trustworthy. Regular assessment of mobile-friendliness is no longer optional but essential for an effective SEO strategy.

Use Google’s Rich Results Test tool (free online) on a few pages to see if any schema is detected and if there are errors. Also in Google Search Console, check the Enhancements section – it will list any detected schema types (like FAQ, Breadcrumbs, Products) and if there are errors or warnings in them. If you find that none of your pages have structured data, that’s a strong recommendation to implement relevant schema. For example, sites that implement schema often see increased click-through rates because of rich snippets. One study by Search Engine Land noted a 20-30% increase in CTR for pages with structured data generating rich results (like review stars). While I won’t claim schema will magically boost your rankings, it does make your existing rankings more effective by making them stand out.

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We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. I produce SEO audits from scratch, using refined SEO Anomaly manual analysis – to ascertain all the REAL factors behind ranking in your niche, your website and ultimately what needs to be done now and for the long run. SEO-Audits.io was setup to deliver premium, professional SEO audits that will identify absolutely everything there is to know about your website, organic performance, strategy and more. Once you’ve found some broken links, there are a few different ways to fix them. If the link is on your own website, you can simply update the URL to point to the correct page. If the link is on someone else’s website, you’ll need to reach out to them and let them know so they can update it.

Checking for crawlability and indexability improves SEO by making sure that your website’s pages are both accessible to search engines and qualified to be shown in search results. Checking for crawlability and indexability helps identify and fix issues like blocked resources, noindex tags, and crawl errors that might prevent important content from being discovered and indexed. Proper crawlability and indexability increase your site’s chances of ranking well, improve search engine understanding of your content, and drive more organic traffic. A holistic website audit aligns with this evaluation method, helping you address the complete set of criteria search engines use to rank pages. A site audit checklist supports improvements across the entire site rather than focusing only on individual keywords or pages.

Select the ones that are relevant to your website and click the “Start outreach” button in the top-right corner. The list will likely reveal some hidden keyword opportunities you may not have considered. The Domain Overview comparison showed you the number of keywords they target, but it doesn’t reveal the specific keywords. The tool will give you a solid comparison of the key metrics of the selected domains. These will give you a good overview of where you’re lagging behind or excelling. Once you have your site’s data, you can add competitors to compare side by side.

Don’t fail your website’s most important test

It also includes a URL inspection tool that can help you understand how Google sees a particular page. And find any issues that might prevent the page from being indexed. The relationship between an SEO site audit and SEO reporting is that both work together to create comprehensive search optimization management. After reviewing the suggestions, you can deploy them instantly with a simple click, and Otto SEO makes the changes directly on your website regardless of your CMS platform. The Search Atlas Otto SEO Tool continuously monitors your site for new issues and automatically updates its recommendations based on changes in performance, structure, or search trends.

• You can also have Clearscope generate SEO-focused outlines with AI based on that web research—which gives your content a leg up from the start.
• This happens to websites in all different niches – you do everything advised and yet nothing seems to work.
• Understand your competitors and monitor your SEO progress with custom reports.

To audit Flash, Search Console’s Mobile Usability Report will report if your site uses “incompatible plugins” including Flash. Like intrusive interstitials, it’s best to take a look at your page in a mobile browser to inspect how easy it is to get to your main content. If this task is made more difficult by a heavy ad presence, you likely want to mark it in your audit and experiment with reducing the top-of-page ad flow. Of course, you also want to check at this stage for keyword stuffing, and avoid it.

A content delivery network (CDN) can help users access your website faster by delivering your content sooner via a network of geographically distributed servers. SEO.com is an award-winning SEO agency with decades of experience helping clients earn a higher return that grows their bottom line with search. From providing one-on-one SEO consulting to complete do-it-for-you SEO strategy management, our SEO specialists can help you turn the search results into a revenue driver. During the SEO audit, delve into the demographics of your website’s traffic. Understand the geographical locations, age groups, and other demographic factors of your audience. This information enables you to tailor your content and SEO strategies to better resonate with your target audience.